Do you want to save less than Rs. 2000/- and loose thousands or millions of worth of Business Opportunities?
Do you want to scare your website visitors by showing on your website “Not Secure” by Google?
Do you want to lose your search ranking on Google by not getting your website SSL Certified?
IF NO, PLEASE READ BELOW CAREFULLY…. !
What is the full form of SSL ?
SSL stands for Secure Sockets Layer. It is a protocol which creates a secure connection between a client and the server over which to send information. SSL works by using a cryptographic system that uses two keys to encrypt.
What is the SSL certificate?
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. … A domain name, server name or hostname.
Why do we need SSL?
This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate.
What is SSL vs https?
(SSL and TLS vs HTTP) HTTP protocol is used to request and receive the data and https in which the ‘s’ is nothing but secure SSL which makes the http protocol request and receive activity encrypted so no middle man attacker can obtain the data easily.
Does Google care about what type of SSL you should use for SEO?
Google doesn’t care about the type of SSL Certificate a website uses. All it wants is to make the Web a safer place. That’s why it rewards all the HTTPS websites with an SEO boost.
Since Google launched the “HTTPS everywhere campaign,” more than half of the Web has already migrated to HTTPS. However, many secured websites still don’t take full advantage of SEO benefits.
It’s not enough to install the SSL certificate on your server. You have to optimize it for SEO as well. You may use the cheapest or most expensive SSL on the market, but if your HTTPS configuration is not done the right way, you won’t see any change in your Google Rankings.
So what is the proper HTTPS migration? It consists of the following essential adjustments:
- References to internal links updates
- 301 redirects
- Sitemap update
- Plugins/Modules/Add-ons updates
- Google analytics admin settings updates
- Social media links updates
The types of SSL Certificates depend on the kind of the website and affect only the customer level of trust.
Domain Validation SSL Certificates are ideal for blogs, personal websites, online portfolios and small businesses.
Business Validation SSL Certificates are necessary for e-commerce websites, medium companies, and organizations.
Extended Validation SSL Certificates are a premium version of BV certificates. They feature the well-known green bar with the company’s official name, next to the URL. EV certificates guarantee the highest level of trust and recognition, and the best conversion and sing up rates.
Wildcard SSL Certificates are perfect for securing multiple sub domains along with the main domain.
Multiple Domain SSL (UCC/SAN) certificates are the only viable option to secure several domains under a single SSL Certificate.
As per new norms of Google, no matter which website you have whether it’s a simple personal blogging website which just offers content, SSL/TLS Certificate (HTTPS) should be there or else visitors will start getting notification that they are not on secured website through all the major web browsers like Google Chrome & Mozilla Firefox and it could also be possible that further down the road they may block the website to be loaded on web browser.
They don’t care what type of SSL/TLS Certificate you’re using until and unless the Certificate Authority (Certificate Authority is the one who offers SSL Certificate) is trusted by them. If you go for self-signed SSL/TLS Certificate it will not be looked upon as trusted one, so it will create problem like showing warning sign to visitors of the website.
Lastly, no matter what SSL Certificate you use, if the website does not serve the purpose of the visitors it will lose SEO rankings, so Content is the king but again SSL Certificate is also necessary.
Purely from a SEO perspective Google, as of now, does not care which SSL certificate you use as long as https is Active on your website.
Final Words About Being Prepared and Staying Secure
Any legitimate ecommerce platforms, shopping carts, and merchant banking processors already expect that websites be secured with SSL/ HTTPS. Non HTTPS websites will undoubtedly be exposed to the risk of lost search rankings and overall, less traffic.