Day 3 – Basic knowledge of posters , social media posts and graphics.


  • Purpose: Posters are typically used for advertising, education, or decoration. They aim to convey a message or information visually and attractively.
  • Design Elements: Posters often include a combination of text, images, and graphic elements. Key components include a headline, images or illustrations, a clear call-to-action, and essential information such as dates, locations, or contact details.
  • Formats: Commonly printed on large paper, posters are designed to be eye-catching from a distance. Sizes vary but often include 18″x24″, 24″x36″, and 27″x40″.
  • Placement: Posters are displayed in public spaces, such as walls, windows, or bulletin boards, to reach a wide audience

Social Media Posts

  • Purpose: Social media posts are used to engage with followers, share information, and build a community around a brand or individual. They can promote products, share news, entertain, or educate.
  • Platforms: Common platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Each platform has its own style and best practices.
  • Design Elements: Posts often include text, images, videos, hashtags, and links. Visual content is key to grabbing attention in social media feeds.
  • Engagement: Successful posts encourage interaction through likes, comments, shares, and clicks. Engaging content can include questions, polls, contests, and user-generated content.


  • Purpose: Graphics are visual elements used in various media to enhance communication, make content more appealing, and convey complex information quickly.
  • Types: Graphics include illustrations, icons, infographics, charts, diagrams, and more. They can be static (images) or dynamic (animations).
  • Design Principles: Good graphic design follows principles such as balance, contrast, alignment, hierarchy, and unity. Understanding color theory, typography, and composition is essential.
  • Tools: Common tools for creating graphics include Adobe Photoshop, Illustrator, Canva, and online graphic design platforms.

Tips for Effective Design

  1. Clarity: Ensure your message is clear and easy to understand.
  2. Simplicity: Avoid clutter. Focus on essential elements and use whitespace effectively.
  3. Consistency: Maintain consistent branding across all materials.
  4. Visual Hierarchy: Use size, color, and placement to guide the viewer’s eye to the most important information.
  5. Engagement: Design with your audience in mind. Create content that resonates with their interests and needs.

Understanding these basics can help you create effective and engaging visual content across different mediums.

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